Selling a blog is not as easy as it sounds. There are many steps to take and preparations to make before successfully selling your website for the most money possible. In this post, we will go over some of the things you'll need to do to set up your site for sale and how best to present it so that potential buyers see what they're getting.
I Don't Have a Blog - But I Want to Start a Blog
If you're starting from scratch and want to start your blog today, I recommend using Bluehost or Siteground for hosting. These are both great web hosts that will help you grow your blog organically over time.
Next, begin creating your website on WordPress. Your hosting provider likely has WordPress integrated so that you can seamlessly begin setting up your site on the WordPress platform once you have chosen your host.
While you're at it, I would definitely recommend using a theme like the Elegant Themes Divi Theme. This is by far one of the most popular WordPress themes out there today and has an awesome page builder that makes adding content to your website super easy.
If you would like additional tips on how to set up a blog to make money from day one, there are two courses that I highly recommend. These courses were created by Mike Pearson, who has successfully created, grown, and sold multiple websites for cash.
Selling an Existing Blog
Many bloggers are hesitant to sell their blog because they've put so much time and effort into building it. This is understandable, but you should never be afraid to move on when the right situation comes your way.
The reality is that most bloggers out there who are running blogs full-time are doing it as a hobby. If you're doing well with your blog but want some additional income or benefits in life, then selling could be a good way to get more without putting too much time into it.
Is Your Blog Going to Attract Buyers
If you're going to sell your blog, then the first question that needs to be asked is whether or not it can be sold. Of course, you might love a particular niche you've been blogging about for years. Still, unless people are interested in reading what you have to say on that topic or following along with what's happening in the niche, you're not going to be able to find a buyer.
This is why it's important to niche down and blog about something that people want to hear from you about. If you can't decide on what niche is best for your blog, then I recommend reading Niche Site Success by Mike Pearson.
Domain authority is a numerical representation of how much trust Google has for your website's content. It is also an important consideration when you are looking for a buyer is the domain name.
The first step in buying a domain name that will attract buyers comes down to whether or not it's available or if you'll have to get creative with your blog URL. A strong domain name makes all the difference between selling easily and having trouble getting a good price.
Once you have a domain name, you can check to see how strong it is by looking at its value through sites like MOZ or examining the number of backlinks pointing toward it on sites like Ahrefs and Openlinkprofiler. This will give you some idea of whether or not your domain has any value to it.
If it has value, you're in a good position to start looking for potential buyers for your blog. If not, then you may want to consider buying the domain off of someone who is holding onto it or brainstorming about how else that domain could be used productively.
How Much Traffic Does Your Blog Receive?
Traffic is vital to any website that you might want to sell because it's one of the primary indicators of whether or not your website will be attractive to buyers. The more traffic you have coming into your site regularly, the more likely it is that a buyer will see a return on investment in buying your blog and putting their energy into it.
As a general rule of thumb, you should have at least 1000 visitors per day and preferably over 10,000. This may seem like a lot of work to get to sell your blog, but if you put effort into starting as early as possible with specific goals in mind for how many visitors you would like your blog to have, then it becomes much more achievable.
Is Your Blog Monetized
If you are selling a blog, then you should certainly think about how much money it makes for you monthly and why that matters. The more money your blog makes, the better!
Keep in mind, though, that if your blog is making around only a couple hundred dollars from advertising or affiliate income, then it's not likely to be worth someone's time unless they are into blogging for the hobby as well.
If you're selling your blog, you should have at least one of these income sources running, ideally all three.
Recurring Income Streams
Blogging is a job. If you want to make money from blogging, you have to treat it like your job!
With that in mind, look for ways to get some recurring income with your blog so that once it's sold again in the future, it will continue making money. For example, if you're an affiliate blogger, you could set up some retargeting pixels on your site that will continue sending traffic to your product pages. If you're a WordPress blogger, you could turn your blog into an e-commerce shop by installing the WooCommerce plugin and ensuring that it is working well.
Ads are a common way to monetize your blog, and if you're not already an online advertiser, you'll want to start learning how to make money from ads.
Google Adsense is the most popular network out there, but they may or may not be right for your niche, so take the time to learn about other ad networks as well.
Google Adsense has some pretty strict requirements for your site to be able to participate in their network, like having high-quality content and a large enough audience, so you'll also want to make sure that your blog will qualify before jumping in with both feet.
Other ad networks may pay more; however, they also have more stringent requirements on how much traffic your site requires before you can join their network. Be aware of what these requirements are when you are setting your traffic goals.
Affiliate Income is the third revenue stream to consider. Affiliate income is basically where you get a commission when someone buys something that you recommend.
Affiliate links can be added to your content, and if a visitor to your site clicks on one of these affiliate links and makes a purchase at the other end, then you'll earn some money from it.
How much money you make from this depends primarily on what you're recommending.
Affiliate Marketing is the most popular way for bloggers to make money from their blogs.
Is Your Blog Aesthetically Pleasing
Make your blog look pretty!
The general rule here is that if you're selling your blog, you should have already put a lot of thought into how it looks. Make sure you are choosing a theme that is aesthetically pleasing to the most people.
Several attractive themes are available if you opt to purchase themes like the Elegant Themes Divi Theme, but you don't have to. There are 100's of themes in available WordPress. The one I like most and use is the Astra theme. It is clean and uncluttered.
Create Valuable Content
If your blog doesn't have valuable content, you probably won't make much money with it. Creating quality content for people to read is the single most important thing that you can do if you want to sell your blog for big bucks!
In general, the more visitors you would like your blog to have, then the more time you will have to spend creating quality content for your blog each day.
If you are unsure of how to intentionally create content that will generate the most traffic to your blog or website, as mentioned previously, Mike Pearson has two courses that will help you do so.
Forgotten Tips That Will Help Bring Value to Your Blog
Tip #1 - Sign up with Google Analytics
Google Analytics is a free tool that tracks the traffic to your blog and shows you how many visitors are coming to it, where they are coming from, what posts they read etc. You can also use Google Analytics to track the money you make from your website.
Tip #2 - Create a Social Media Presence and Leverage It to
Social media is everywhere and growing rapidly. It will be important to integrate social media into your blog if you want it to grow in popularity and one day sell for a lot of money. Leverage the power of Facebook, Twitter, YouTube, and TikTok to attract more visitors to your blog.
Tip #3 - Focus on Keywords and Create Content Around Them
Keywords are the words that people type into search engines like Google, Bing, or Yahoo to find things of interest. Keywords will help you rank your website higher in the search results and bring more visitors to your blog.
Tip #4 Set Realistic Expectation of How Long Will it Take Before You Can Sell Your Blog
One of the main reasons people fail in selling their blog is because they set unrealistic expectations for themselves. Most blogs sell within a year if you put in the work to make them attractive enough to sell.
If you expect to sell your site within two weeks, then it's not going to happen.
A more realistic goal is more like 12-18 months, and that is if you are putting the time and effort into it to build enough traffic and quality content to it during that time.
Where Do I Sell My Blog?
There are a number of places you can choose to sell your blog. Each one has different pros and cons associated with it.
The most common place where bloggers tend to go is the Flippa Marketplace. Other popular places include Fiverr, Selz, Empire Flippers, and Odesk. These sites make money by taking a commission on your sale.
Most blogs sell for around $5,000-$10,000 in these types of places. Still, some can sell for significantly more than that by using other methods like contacting potential buyers directly via email or phone and by having your own personal website to sell it from.
How Do I Set the Price of My Blog
Many people ask the question, "How do I set the price of my blog?" There are many factors that go into this. First, what is your time worth? How much money have you made with your blog in the past? How long did it take to get to where you're at today? Are you willing to put in more time and effort if needed for a higher return on investment (ROI)? Finally, are there any other blogs within your niche that make similar amounts of money or more than yours does now? These questions will help determine what a fair market value could be for your site.
These questions are helpful. Generally speaking; however, most agree that three times the annual revenue is acceptable.
This will fluctuate up or down given the answers to the above questions as well as the age and domain authority of your blog.
What You Will Need To Ensure a Smooth Sale
- Profit and Loss Statement
- A year's worth of traffic Data
- Make sure the Site has Its Own Hosting
- Access information for related Accounts (ad networks, affiliate logins, e-commerce logins, etc.)
If you want to sell your blog for the best price, then it is important that you have a profit and loss statement. This will give potential buyers an idea of how much money your blog really generates per month and what expenses are associated with running it. It will also allow them to see if they can make more money from your site than they would be paying you to buy it from you.
A P&L statement should include all income sources (e.g., advertising, affiliate sales, etc.), as well as any expenses incurred while running the website (e.g., hosting costs). You want potential buyers to focus on the growth and profitability of your site, not the work you did to make it what it is.
Traffic Data - If you want a buyer to be interested in buying your website, they need to be sure that enough visitors are coming to it every month. They will also want to see how much time these visitors are spending on the site. The best way to determine this data is with Google Analytics.
So be sure that your blog is set up with Google Analytics from the start.
Access Information - Most webmasters set up accounts like ad networks, affiliate programs, and eCommerce shopping carts. It is important to have access to the logins and passwords for these accounts so you can transfer them before or after the sale.
Do Your Due Diligence
Should you hire a lawyer?
Many bloggers are under the impression that they will need a lawyer to close the deal when they decide to sell their blog. That is not necessarily true. If you are selling your site to an individual you know and it is a relatively simple transaction, you may decide to forego an attorney. If, however, the buyer is a company, and/or the sale is more involved, you will probably need a lawyer to close the deal.
Whether or not you decide to hire a lawyer is something to consider seriously and research before deciding one way or the other.
Using an escrow Account for the Purchase
If you want to sell your site for a high price and really want to make sure that everything goes smoothly, then it might be a good idea to use an escrow service when selling your site.
An escrow service will hold the money (or other items of value) until both parties agree that everything has gone smoothly with the sale and delivery. This makes sure nothing goes wrong.
If you are selling your site for top dollar, it's a good idea to make sure that your buyer will stick around after buying your blog.
Be familiar with tax consequences for when you sell your blog.
You are required to pay income tax on the proceeds from your blog sale. Those taxes will be assessed based on the value of your business at the time that you sell it.
If you sell your blog for less than $50,000, you will not have to pay a capital gains tax fee. However, if you get more than that amount, then there will be a tax fee involved in paying the government for this money as an income tax.
Be sure to consult with your own tax professional and/or legal advisor.
Questions To Ask Potential Buyers:
Who are your primary competitors and how much do you make from them?
- How do you plan on running my site?
- Will I still have access to it / the code after purchase?
- Will I keep ownership of the domain name after purchase?
- Can you tell me more about your company/the background of its owners?
- How can I be sure you are a legitimate business and not someone just trying to steal the site for free?
- Do you have any assets to prove your legitimacy/capability of running my blog effectively, like current customer lists or references from other sites you've successfully run in the past?
- How can I contact you in the future with questions?
Make Sure You Really Want to Sell
Lastly, it would be best to make sure that selling your blog is really going to be worth your time. It can get very complicated dealing with the numerous details of a sale, so don't sell unless you have a perfect reason for doing it.
Keep in mind the fact that no one likes change-especially when their website is involved. You want to make sure that you will be fully committed to handing over your reigns of the site and letting it go. Once it is sold, it will no longer be your concern.
If you have decided that selling your blog really is the best thing for everyone involved, then congratulations! You're now one step closer to moving on from your blogging life and preparing yourself for something new and exciting.
Selling a blog can be complicated, especially if you want to get the best price possible. There are a lot of things that you need to consider before diving in.
Fortunately, we've laid out some excellent advice here for you that will help guide the process and make sure you get everything done as quickly and easily as possible!
If you follow these steps, then you'll have success selling your blog in no time.